Style & Empower

My mission is empowering – guiding women and men to discover their unique style and embrace confidence through wardrobe choices.

As a personal shopper and stylist, your aim is to transform closets into functional workspaces tailored to individual lifestyles, making every day an opportunity to feel good. Whether curating vacation looks, refreshing seasonal, or overhauling closets, your focus is on aligning fashion with the practical realities of daily life.

The Story

Persia {Per•see•ah} has over 25 years in buying and merchandising covering markets in New York, Los Angeles and Europe. She has worked for high-end labels and designers such as Giorgio Armani, Gucci, Valentino and many other Internationally known Italian and French brands.

Her background as a Buyer gives her a unique approach as a stylist, having had to cater and anticipate the needs of hundreds of clients that vary in terms of individual style, fit, price and quality.

Unique Personal Style

"I collaborate with my clients to best bring out their own unique personal style. My ultimate goal is to leave my clients looking and feeling their absolute best. I custom tailor each client's experience to fit their individual lifestyle needs, goals, personal sense of style, and budget. Getting dressed should be fun. If it isn't—then you need me!”

“Persia not only organized my wardrobe but also curated outfits and discussed essential items I needed. Her eye for style was evident as she effortlessly paired pieces together.”

- Nadia, California